I know a lot of Iowa fans are stunned that a (purported) $250,000 NIL offer to Bernie Truax wasn't enough to land him in Black and Gold. It seemed to be a perfect fit with Jacob Warner finally graduating and Iowa having a need at 197.
However, the Nittany Lion in the room is that for recent high school grads and up and coming prospects currently in middle school and high school, it's not really about NIL money.
The reason the best kids want to wrestle for Cael is obvious: the recent dominance of Penn State over the past 12 years. Penn State won the team title in 2011, 2012, 2013, 2014, 2016, 2017, 2018, 2019, 2022, and 2023. This is 10 championships out of the 12 contested (no championship in 2020 due to COVID-19), which is crazy. In the same span they have crowned 34 individual champions! It also helps many of their champs are highly visible and well known athletes, even after college - David Taylor with his Olympic Gold and Bo Nickal with his blossoming UFC career. You also have high visibility in guys like Carter Starocci who are very outspoken to the point of brashness and arrogance.
Now think about any wrestler who is currently aged 13-18 -- in his entire life, he's basically only seen one team win NCAAs - Penn State. And it's winning over and over and over again in dominant, flashy fashion. And kids actually know who Cael is, not necessarily because he's way younger than other top head coaches like the Brands, Tom Ryan and John Smith, but because of what he's been able to accomplish at Penn State.
So while I think NIL is a good idea, the cream of the crop talent will more often than not choose to wrestle at Penn State simply because they feel it's their best chance to win individual and team championships. I think teams like Iowa, Ohio State and Cornell will continue to do very well but they may need to offer 2x the NIL money of Penn State to convince the top guys to join them.