It's easier (read: not easy) to coach up and overachieve a mid-level recruit who meets a few top-tier opponents each season than it is to keep up with the B1G boys on a daily, weekly, monthly, in-season, off-season, recruiting-season, freestyle-season basis. If it was easy, everyone would do it.
The problem with Bono is his demeanor. If you people think the Brands are stuck in their ways...