If you did this, it would quickly lose its shine, a la the All-Star Classic.
Re tOSU: I might be completely misreading your tone, but is this mockery? If so, that's too bad. tOSU had an impressive dual team vs everybody but PSU, and the event gave them a place to showcase this.
I will just repeat the cliches about the fan-friendly nature of duals. Imagine you dont know much about wrestling: Wouldnt the OSU vs Iowa dual be more exciting than last night's finals? To overexplain, duals almost always have mismatches and beat-downs -- even pins! -- as a result. The marquee matches will intro new fans to the stuff most of us like When you add in personal narratives, school rivalries, and fan engagement, you have an attractive product. . . even stall calls get a roar from the crowd (Ryder / Arnold . . . or any match in CHA ever).
I imagine most of the students at the OSU / Iowa dual did not tune in this weekend. But, what's the likelihood that they'll hit a dual next year?