Money. It does things. Much good, but also bad.
When once we had colleges that sought to balance mind and body, that saw the benefit sport … the boost in esprit de corps, the creation of bonds within the school community but also connections to their local communities and other similar schools.
Student athletes. Fun sport. Good stuff.
Hmmm, and then … realizations. Good sports teams help create active alumni donors … let’s invest and earn ‘revenue’ from the effort of these student athletes. Wait, we can sell tickets and get ad revenue! Let’s invest more and make more money from them ….
And the slope was slippery. Millions and millions made. Powerhouses created. Rich people with desire to influence and gain prestige are attracted like moths to the light.
Early incentives are morphed and altered. New incentives rise.