I have an alternate theory.
Theory #1 was Trump exits as soon as humanly possible. It is all found money. Get whatever you can. It certainly won't be billions, what with trying to sell 60% of the company. But the market has already anticipated this as the stock has slid hard in front of the lockup expiration.
But Trump declared he will not be selling. So either he sells anyway and has to deal with certain litigation for securities fraud, or he does hold on. But with less than $4 million of annual revenue and something like $50 million of annual losses, what are you holding on to?
Then it hit me. Bribes. If you are looking to influence a president what better way than to send wads of cash to his company, legitimately, by buying wads of services? And services are so much better than goods. Goods are inefficient. Goods have to be manufactured. Goods have a cost for the producer. Then goods have to be shipped. And where will you keep all those Trump bibles, and Trump hats, and Trump books? No, services are where it is at.
And what better service than advertising? Advertising is so much more efficient. Money flows in one direction and nothing (?, good will? influence?) flows in the other direction. The marginal cost to host another ad on your site is just about zero (I think we are all living that experience now).
Say you are Vladimir Putin and you really want the US to back off on all this Ukraine support, what can you do about that? Well, if the Greater Moscow Tourism Bureau were to buy $100 million of advertisements on Truth Social, what would be the harm? Just promoting good will between our two countries.
Yes, advertising is the game if you want to bribe a president. Fortunately, Trump is too principled in too many ways to cheapen himself in that way. When I think of Trump, I think faithful. Ask any of his wives. If you can find Melania, that is.