When the assistant to the regional manager says something to keep employees in line, it doesn't matter. Then when the manager says something, it has slightly more weight. But when the owner of the company, who is paying out the bonuses speaks, it can make a big difference. And...they have the right to do so. The great thing, is that you have a choice to heed the advice and stick with the company that's paying you a good salary, or start looking for a new job.