It looks like most of the highly sought-after recruits do not participate in meaningful degrees and instead get something along the lines of Tourism Management, Sports Management, Parks and Rec, Psych. etc. Do those degrees really matter if it says "UNC" or "Stanford" after it? Genuine question, btw.
Edit to add: Just did some creeping on Penn State's team, almost all of them are enrolled in "RPTM" or Recreation, Park, and Tourism Management.