I don't doubt it may seem to make sense for other aspects of the business. But for the consumers themselves, it's an awkward way to access the content. You could say, well the consumers should be resilient and figure it out, and that's fine and fair. But a business approach that considers the consumer, especially for anyone who would claim to care about growing wrestling, is one that is going to win in the long run. It strikes me a bit of pennywise and pound-foolish to optimize one's own economics at the expense of being unreasonable to consumers (who would have awarded you with greater scale and increased economics over time).