Well if you actually looked into it instead of just counting on YouTube for your knowledge, you would see that is part of the agenda as well. However, it’s not like ‘eat less exercise more’ is some new ideological breakthrough here in the 2020’s, and being smart enough to know that no matter what, millions of Americans are still going to drink their sodas, and millions of Americans are still going to eat their fried foods, and a lot of people are still going to eat more than they exercise even with the wealth of knowledge that has been available in that topic for decades…. working to improve the ingredients that goes into those items is a positive step in the right direction. Is it overhyped, maybe, welcome to politics. Doesn't mean improvements aren't being made.