It seems this boils down to: do the NCAA wrestling "powers that be" want to grow the sport and increase or retain the fan base and interest level it currently has, or not? If they do, the season (in some form) becomes important, along with the presentation of matches, meets and tournaments. If not they can just continue the trend and accept it will be a super-niche sport with interest beyond friends, family and wrestling alums confined to 3 days. Kind of like horse racing where the triple crown races are the three days that anyone other than bettors and industry people pay attention (on a much much smaller scale in wrestlings case of course).
Beyond the fact that guys sitting out, forfeiting, picking their spots etc. diminishes any interest in the season for the few fans the sport has, this behavior tells everybody very clearly that the coaches, teams and wrestlers feel the season is unimportant. Keep sending that message and the remaining fans will finally receive it and agree, and, with a few exceptions, start tuning out.
My two cents.