I've been a broken record on this but my belief has always been that wrestling's best strategy is to follow the Brazilian Jiu Jitsu blueprint and piggy back off the UFC. He might get a lot of hate but someone like Bo Nickal being extremely successful in the octagon is important to the future of wrestling. Then comes the work of the community capitalizing off of it. Living in the Philly area, despite it being in PA, I've talked to countless dads who would have gladly signed up their kids for wrestling but didn't know where to start. Luckily for them there's a bjj school on every corner.