My proposed formula works like this:
Seeding at conference tournaments are based on conference duals only.
If wrestler A appears in 5 duals and wins all, and wrestler B wrestles 3 matches and wins 1, whichever wrestler enters the tournament is seeded based on a 6-2 record.
If there are two wrestlers with identical records and no head to head match to go on, the wrestler from the team with the better conference record seeds ahead of the other.
Putting emphasis on individual and team performance in duals for conference tournament seeding may help to reduce ducking. In the end, it’ll still boil down to coaches and wrestlers.