They cover matches that otherwise wouldn't get quality, nationwide coverage. They even put a fair amount of it out for free on YouTube, including some free livestreams like the recent Bishop McCort-Wyoming Sem dual.
They have a crazy number of rankings, updated regularly, at all levels of wrestling.
Articles, recaps, interviews, and so on.
Brackets with live updates.
Athlete profile pages with biographies, match videos, and results.
A fun and accessible wrestling podcast with nice production quality.
Tons of free video content, with a ton of variety. Watch Bader's Chance documentary, or watch Tyler's video with Bo and Jax on the first day of open recruiting. High quality work that gives insights and access you wouldn't get otherwise.
And they're literally putting on events. They matched up Ono and Spencer Lee. Is there more of a dream matchup even possible of any current guys at any weight?
Insane to say they don't do anything for wrestling.