Well they did. So if your favorite team was on the road wrestling Minny you could sign up for gopher video and great news this meant you could also watch volleyball, and who doesn't wanta watch female rodents playing volleyball. If your team then traveled to Iowa St you could then sign up for Clone service and also watch all the clone softball you wanted. Course many of us wrestling fans just wanta watch wrestling. Flo saw a market there, only problem is they refused to listen to the customer or upgrade UI/UX etc leaving the door open. Personally I wish everyone was on the ESPN+. There are still other smaller programs doing it on their own sometimes picked up by others for the big matches, see Lehigh & Bucknell this weekend.