It's a pyramid scam. I remember when it was all about virtual everything, NFTs, etc. Crypto is just the one that the tech bros cling to. I know a guy who has made a small fortune pushing this stupid stuff using influencers, a bunch of get rich quick seminars, and "dude bro" parties, etc. I asked him if he had invested in cryptocurrency at all, he told me only a little bit in case it goes up and it isn't a big amount either. So that should tell you something, if a guy who makes his living off of it isn't investing, it's a scam.