Jimmy Kimmel Live! enjoyed a short-lived ratings bonanza after his triumphant post-suspension return to ABC.
Kimmel's late night show returned to screens on Tuesday with record-breaking ratings, after he was suspended for five days over remarks he made about Charlie Kirk's assassination.
As many as 6.5million people tuned to Kimmel on Tuesday, which was a three times the show's usual audience and the biggest in over a decade.
But by Thursday, Kimmel averaged 2.3million - a shocking 64 percent drop since the show's return episode, Fox News reported.
Notably, Kimmel lost 73 percent of the viewers in the coveted demographic of adults aged 25-54, getting just 465,000.
Typically, Kimmel gets about 1.8 million viewers each night on television. The numbers released by ABC do not include viewership from streaming services.
While Kimmel returned to TV on Tuesday, it was not until Friday that Nexstar Media Group and Sinclair Broadcast Group brought Jimmy Kimmel’s late-night talk show back to their local TV stations, ending a dayslong TV blackout for dozens of cities across the U.S.