It's really more about how he carries himself. Will constantly pull out the "I'm not a journalist" card when he's proven wrong, but will proudly show off every time a major media outlet quotes him in an article about wrestling. Will egg Iowa on and on but will be up in arms if you point out what he is doing is some weak trolling bait. Claims to be "trying to do right by the kids," but will cry up a storm when a parent tells him not to make posts about her son. Hell, he's even started referring to Dean Peterson as "our last 125lber" because the kid expressed not being happy with how he was sharing his transfer to Iowa and sharing their text messages to anyone who questioned the validity of his statements.
To put it bluntly, he is a parasite who feeds off the groundwork of others (whether it be wrestlers, coaches or journalists) in order to appear like a "prominent figure" in this small community because he couldn't do it on the mat.