This. A huge part of generating interest in any type of activity, sports included, is to tie in some type of narrative. Major media outlets know this and have worked these angles for decades in order to generate buzz and increase ratings- to great effect. Recall last year's NCAA Women's basketball tournament, where the national sports media latched onto the LSU-Iowa matchup by framing it through the lens of the team's respective stars (Angel Reese and Caitlin Clark). The media covered these two players exhaustively in the lead up to and following the finals, and created enormous buzz by comparing and contrasting their play style, life experiences, etc. Throw in a touch of racially-based controversy, and the end results speak for themselves: 10 million viewers, an all-time record for any women's basketball event.
If Flo wants to occasionally focus on narrative-based coverage of young athletes, and these stories result in any additional interest in our sport, then I am all for it.