Actually, schools can pay NIL
NCAA, Power 5 agree to deal that will let schools pay players - ESPN
Regardless, UW won't focus on wrestling, nor with the Varsity collective, they are paying Football, basketball, hockey, & womans volleyball.
Bono & company started the MadtownR3, it's their own NIL fund, not sure how much funding they have, but I saw a video of Zan being given a truck recently from the MadtownR3