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    Giddy UFC boss outlines plan for Strikeforce growth

    Starting in 2012, UFC parent company Zuffa and Showtime Networks are wiping the slate virtually clean and rebranding a promotion that was until recently thought to be dying.

    The companies today announced a new broadcast partnership they hope will not only revive Strikeforce in the coming year but bring it to parity with the UFC as the industry-leader continues to beef up its 2012 schedule.

    "This thing is dialed in perfectly now for success," UFC president Dana White told MMAjunkie.com. "When we had the Challengers series and all these other fights that had to be done, the thing was set up to fail."

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