A name familiar to longtime Penn Athletics and Penn wrestling fans, Roger Reina, has been named to the new position of senior associate athletic director for External Affairs. In this position, Reina will be responsible for growing and creating new revenue streams for the Division; supervise the athletic communications, marketing and new media and ticketing offices; serve as liaison to the Division's third-party marketing and media rights partner; and develop and implement the business model for the Penn Corporate Partner initiative.
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Reina left the Penn wrestling program following the 2004-05 season and moved over to Penn Medicine where he started as a Major Gifts Officer and moved to Director of Development. Reina has a proficiency in leading start-up companies, and has served the last 10 years with TicketLeap, Inc.; LifeShield, Inc.; and Interactive Fitness Holdings. Since August 2014, Reina has been President and Chairman of the Board for the Pennsylvania RTC, creating and establishing an Olympic Regional Training Center as designated by USA Wrestling.
In addition to his undergraduate degree, Reina studied at the Wharton Program for Working Professionals (Management & Entrepreneurship) and was an Executive Fellow with the Wharton Leadership Ventures Program.
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