NIL Endorsement/Product Tracker

Ohio State's NCAA runner-up Sammy Sasso (Photo/Tony Rotundo;

July 1st, 2021, marked a historic date in college athletics. As of that day, student-athletes were given the opportunity to capitalize on their name, image, and likeness (NIL). With this in place, collegiate athletes can seek out endorsements and profit off of their name. Since July 1st, InterMat has tracked wrestlers who have announced new partnerships that capitalize on their NIL and will continue to do so. Below is a list of wrestlers who have publicly announced their new deals. There are probably others which have not been publicized as of yet. Please let us know if there is anyone that needs to be added.

Gable Steveson (Minnesota) - Barstool Athlete, Cameo

Spencer Lee (Iowa) - Barstool Athlete, Cameo, The Player's Truck (Shirts)

Sammy Sasso (Ohio State) - Shot Sled

Beau Bartlett (Penn State) - Beau Knows Edits

Roman Bravo-Young (Penn State) - Customized Shoe Auction, Barstool Athlete, Cameo

AJ Ferrari (Oklahoma State) - Nearfall Clothing

Trent Hidlay (NC State) - Rokfin

Joey Sanchez (Oklahoma State) - Merrifield Office Supply

Emma Bruntil (McKendree) - Fantasy Fight League

Below are the wrestlers who have been designated as "Barstool Athletes." This is a venture from the site Barstool Sports. At this time, no one is exactly sure what the label entails. It's safe to assume that these wrestlers will receive gear from Barstool to promote on social media and in their personal lives. Anything further that gear has not been made public by Barstool, as of yet. It appeared that this was not a long-term, well-thought-out project by Barstool, but something they built on the fly after July 1st. More will be posted about this project as it evolves.

Joe Andrassy (Kent State) - Barstool Athlete

Will Betancourt - (Ohio State) - Barstool Athlete

Kyle Davis (George Mason) - Barstool Athlete

Jaydin Eierman (Iowa) - Barstool Athlete

Paddy Gallagher (Ohio State) - Barstool Athlete

Fabian Gutierrez (Chattanooga) - Barstool Athlete

Niko Katsuyoshi (Harvard) - Barstool Athlete

Devin Schroder (Purdue) - Barstool Athlete

Marlee Smith (Arizona State) - Barstool Athlete

Mike Torzano (Oregon State) - Barstool Athlete

Joseph Walker (Michigan) - Barstool Athlete

Jacob Warner (Iowa) - Barstool Athlete


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ban basketball (2) about 4 months ago
Not nearly the pizazz endorsements that we may have had cooked up in our minds, eh, folks?
Earl (1) about 4 months ago
I get where you're coming from. But hopefully, both sides are using their brains with this whole deal. I'd like to think the athletes are not just jumping at the first company that shows interest. And the business are evaluating who gives them the best bang for their buck.
ban basketball (1) about 4 months ago
It was another poor attempt at amusing myself, based on the earlier article that you wrote.
Schick Inc (1) about 4 months ago
I know first-hand more wrestlers will be added to the Barstool Athlete list. I'm sure the long list of applicants is a little overwhelming but you should see several more that I personally know.