That's the headline on a MSN.com news story Wednesday reporting that the NCAA Board of Governors -- the association's highest governing body -- expressed support for recommended rule changes that would allow college athletes to be compensated for their name, image and likeness.
After meeting earlier this week, the NCAA Board of Governors agreed that student-athletes should be allowed to receive compensation for third-party endorsements "both related and separate from athletics." Additionally, athletes would be permitted to receive payment for other opportunities "such as social media, businesses they have started and personal appearances" all based on a framework established by the NCAA last October.
"While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed," according to the NCAA Board of Governors statement issued Wednesday. "The board emphasized that at no point should a university or college pay student-athletes for name, image and likeness activities."
In fact, the board is requiring limitations around any future name, image and likeness activities. These would include no name, image and likeness activities that would be considered pay for play; no school or conference involvement; no use of name, image and likeness for recruiting by schools or boosters; and the regulation of agents and advisors.
"Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions [Div. I, II and III]," said Michael V. Drake, chair of the board and president of Ohio State. "Allowing promotions and third-party endorsements is uncharted territory."